WE AIN’T FOOLIN’ YOU

We wanted to create our own space in the health food system where transparency is the norm — clean ingredients, eco-friendly and sourced responsibly. We’re not here to hide anything from you, so here’s what we mean when we say …

Biodegradable means that something is capable of decomposing in landfills within 1 year by bacteria or other living organisms.

Compostable materials are like biodegradable materials since they return to earth safely, but additionally provide the earth with nutrients once broken down. They also require special composting conditions to break down.

When we use this term, we specify what makes the product better for the planet than other comparable products.

It refers to items that have been produced with care for nature without harming natural ecosystems.

Natural means that it consists of only pure natural raw materials as found in nature.

Organic foods are grown and processed without the use of chemical fertilizers, pesticides and artificial chemicals.

When the majority of a product is created using raw materials from plants.

When we use the term premium, we mean that is of higher quality than usual.

Pure means that it is unmixed with anything else. It is as nature created it.

It is a way of growing things without harming the environment or threatening someone’s health in the long run. It also means that food is grown in an ecologically and ethically responsible manner. The difference with organic farming is that sustainable farms normally own smaller pieces of land and helps sustain the earth.

Vegan means a product that does not contain any animal ingredients or animal-derived ingredients.

We hate weird stuff, but what we mean by it are the ingredients that we avoid due to health risk reasons or for the environment’s sake. From artificial things (e.g. sweeteners, flavours or colour) to harmful chemicals (e.g. pesticides).